About Client
Our client runs guided cycling tours in North Sydney, Australia, offering scenic rides for both locals and tourists. The tours are known for their beautiful routes and expert guides, making the experience safe and enjoyable for riders at any level.
Even with a strong reputation, their website had started to struggle. A Google penalty caused a big drop in traffic. Spammy backlinks, copied content, and weak pages were making it hard for people to find them online. That also meant fewer bookings.
They reached out to us to fix the issues and help them get their website back on track.
Task in Hand
We created a step-by-step plan to fix the technical issues, clean up the content, and rebuild the site’s credibility with Google. Our goal was simple. Help them recover lost traffic, get found again, and increase bookings.
Approach
Once we had a clear picture of the problem, we got to work. Here’s how we handled it:
1. Content Audit
We started with a content audit to review all the pages on the website. This helped us identify duplicate content and pages with thin or low-quality information that weren’t performing well.
Once we had a clear picture, we marked the content that needed improvement or rewriting to provide more value to users and meet SEO standards.
2. Backlink Audit
We conducted a thorough backlink audit to analyze the website’s link profile. This helped us identify harmful or spammy links that were negatively affecting the site’s search engine rankings.
After pinpointing these links, we created a disavow file and submitted it to Google to remove their impact. This step restored the site’s credibility and improved its overall SEO health.
3. UX Audit
Next, we looked at the user experience. We mapped how visitors were navigating the site, what felt clunky, and what was getting in the way of booking a tour. From there, we recommended updates to improve layout, navigation, and clarity throughout the site.
4. QA and Functionality Testing
We made sure everything on the site actually worked. That meant testing forms, fixing broken links, and cleaning up technical issues that could frustrate users or slow things down.
5. Fixes and Mobile Optimization
We worked on fixing the issues identified during the audits, such as broken links and navigation problems. These fixes helped improve the website’s overall functionality and user experience.
Next, we optimized the site for mobile devices, ensuring it worked perfectly on phones and tablets. Visitors could now browse and book tours easily, no matter what device they were using.
6. Rewrite Content with SEO Integration
We updated the website’s content to make it more interesting and easier to read while adding the right keywords to help it show up in search results. This included refreshing tour descriptions and adding useful details for visitors.
The new content was written to connect with users and improve the site’s chances of being found online, helping more people discover their cycling tours.
7. Ongoing Support
We continue to provide support to ensure the website stays in great shape. This includes monitoring its performance, addressing any new issues, and making updates as needed.
With ongoing support, we help keep the site running smoothly and performing well, so the client can focus on offering unforgettable cycling tours.
Results
Restored Traffic
and Visibility
The website recovered from the Google penalty and saw a major jump in organic traffic. Search rankings improved and new visitors started finding them again.
Increased
Tour Bookings
With fresh, SEO-friendly content and a smooth user experience, the site saw a noticeable rise in bookings for guided cycling tours.
Improved User
Experience
Visitors found the site easier to navigate, especially on mobile devices, leading to longer browsing sessions and more engagement.
